What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Simmons Rockwell Subaru

Subaru and Simmons Rockwell Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Delivers for Corning Meals on Wheels!  –  David S

For four years now, Corning Meals on Wheels has partnered with Simmons Rockwell for Subaru’s Share the Love event. Simmons Rockwell has helped promote awareness, solicit stocking stuffer donations, deliver the stockings, and deliver meals. Since Nov ‘12, Simmons Rockwell employees & their families have donated 156 volunteer hours delivering meals to our seniors in need. Our Share the Love event efforts earned us $40,000 over 4 years, including winning the top award nationwide for small programs the last 2 years! The grants have funded 8,620 meals for our seniors, like 87 y/o Jeanne, a widow who has outlived her children. Jeanne wrote us saying: “Thank you so much for all your excellent meals. They are terrific, and so are the volunteers who deliver them.” With Simmons Rockwell’s help, we presented gift filled stockings to our seniors during the holidays. The stockings highlight the season for some, like Barbara, a frail 88 y/o who wrote: “The mementos from organizations and schools are wonderful and it is so nice to be remembered.” Well done, Simmons Rockwell, Subaru of America, & Meals on Wheels America. You are making a real difference in lives of our older adults, like Mary, a 90 year old widow who wrote to say: “All the volunteers are very helpful, cheerful, courteous and really help my life! I am really grateful for what you do for me! Thank you very much. I would not be able to stay in my home without Corning Meals on Wheels!” Well done, indeed.